Visual Identity / Wayfinding / Website / Environmental Graphics

Pearl Alley Jam

Client: University District Organization
Website: https://www.universitydistrict.org/pearlalleyjam

I designed the visual identity system for Pearl Alley Jam, a recurring community event hosted in Columbus’ University District at University Square (15th & High St). The project included developing a legible, energetic, and site-specific brand system that could scale across digital, print, and environmental formats.

The branding was designed to unify and elevate the event’s eclectic programming—including live music, dumpster murals, and local vintage sellers and makers. I developed a typographic system, color palette, and graphic language that could flex across these components.

My scope included designing the yearly event website, a sponsorship packet for community and corporate partners, a digital ad for IKE smart kiosks throughout the city, marketing materials, wayfinding and signage.

Credits
Original logo: @alltradesdesignco
Featured event photos: Claudia Page, Angela Edgemon